When I visit your website, I should know from the home page what your latest book is or, if it’s not out yet, what it is and when it’s landing.
I should also know where to buy it (and hopefully have the links right there).
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My former writing colleague Pam recently attended the Baltimore Book Festival, which brought together indie authors,...
If you want people to be buying your book, then you need people to be talking about your book. And if you want people to be talking about your book, then YOU need to be talking about it.
When looking for comps, stop seeking exact matches and look instead for books that relate to your themes, plot, style...