Writers, you should start thinking about your marketing strategy early—even while you’re still revising. Cutting major chapters and scenes? Don’t throw them away! Save them in a separate file and clean them up to be bonus material on your site later, or a...
If you enjoy writing short stories in addition to full manuscripts, publishing in popular literary magazines is a great way to start growing your readership and establish yourself within your genre(s). How do you find places to publish? First, the obvious! Do a quick...
There was a lot of fuss about advanced reader copies (ARCs) over in the Twitter-sphere recently, and whether or not a reviewer is committing theft by accepting an ARC and not providing a review. The fact of the matter is that the publishing industry has been using...
When I visit your website, I should know from the home page what your latest book is or, if it’s not out yet, what it is and when it’s landing. I should also know where to buy it (and hopefully have the links right there). Need more insight and help? Let’s...
Do you have a social media calendar/planning spreadsheet? Do you schedule your posts? Plenty of folks don’t realize how critical this can be in promoting yourself and your work across multiple platforms—without also burning yourself out. Scheduling posts during the...
